Hundreds of startups appear on the Internet every day, which promise us solid earnings in a couple of months. But if they really worked, we would all be millionaires. Well, how are your results? Do you already feel the fullness of your wallet? I’m not.
Have you ever played chess?
To begin with, you must clearly understand why you are even starting this event. “A friend started his own business, and why am I worse?” – this is not the reason. In this life, one will always be worse than you, and the other will be cooler. Do not race for stereotypes and fashion trends. Business is not a way to wipe someone’s nose, but a whole art. Imagine that you are a general on the battlefield. Every decision you make has consequences. Think a few steps ahead, like in chess, consider all the possible risks.
Today I will tell you a few rules that will help you start a business from scratch and at the same time not be left behind.
Assess your capabilities adequately. Of course, every novice businessman has dreams of building his own empire. But not a single successful entrepreneur started a business with a corporation. It all started with something small, sometimes without even investing money.
Amancio Ortega, owner of the popular Zara brand, made the first suits with the help of his wife and a capital of $ 25. Tatyana Bakalchuk, founder of the WildBerries online store, ordered clothes from catalogs and went to the post office by public transport. Today these people are successful entrepreneurs with billions of dollars in turnover and a worldwide reputation.
In order to bring an enterprise to a successful level, it is not necessary to have a huge start-up capital, to get into loans and debts to your grandmother. Think about how you can start small and go up gradually.
In business as in sports
“Patience and a little effort“. The psychological attitude influences the final result. If you are mentally prepared for a series of difficulties, ups and downs, then your business is doomed to success.
Never give up
Top Ichipat, one of the youngest and most successful businessmen, founder of Tao Kae Noi, has been doing one business after another since the age of 16, but failed every time. Constant pressure from parents, refusal to enter university, huge debts of the father: it would seem that there is no way out of the situation.
Despite numerous falls, Top did not give up and continued to implement his ideas. Today he is 35 years old. And his fortune is estimated at $ 600 million.
“Don’t give up no matter what happens. If you refuse to continue, then everything will end for sure.“, – Top Itipat.
Start with the niche you are good at
Do not choose an unknown area for your first business. Not everyone can be designers or restaurateurs. Develop an interesting direction in which you orient yourself like a fish in water.
Work on quality, not quantity
Never start your own business if your product is inferior in quality to existing offers on the market. Of course, by chance coincidence, you may have your first clients. But by doing so, you will hack to death your reputation.
Calculate the risks
In the business area, there are two golden rules, the observance of which is 100% reflected in the result:
- Never start a business with borrowed money if you are not sure of the success of the enterprise.
- At the start, designate a financial point for yourself, beyond which it is impossible under any circumstances
First, think about a smart infusion strategy to prevent holes in your budget.
Even the most ingenious product will not be able to promote itself on its own. In order for people to know about it, you need to invest in advertising. Yes, it will cost a lot of money. But if your offer is really interesting to buyers, the money spent will bring a good profit /
“If I could go back in time, I would start promoting the product at the development stage. We closed one of the first projects, simply because we hoped for word of mouth, we approached the marketing component carelessly, we didn’t bother with PR at all“-Alexander Bochkin, General Director of the IT-company” Infomaximum “.
Prepare for a marathon
Prepare to work hard and hard in the coming years. Initially, calculate your strength for a long period. Because it is almost impossible to build a sustainable company in a short time.
The main thing is not to be afraid of anything and believe in yourself and your talents. We know you will succeed!
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