5 Common Events Or Activities For a Trade Show
One of the best ways to attract attention at a trade show booth 10×20 is to incentivize attendees to stop by your booth. Many attendees are not necessarily the best business prospects, but they will stop by if they see some action. One great way to attract attention is to provide a social gaming console for attendees to enjoy. Games such as Nintendo’s Wii are universally popular, and you can even offer prizes for high scores.
Customized Items
Trade shows are a great way to raise brand recognition and build a following for your business. It is essential to give customers a way to contact you, which is why it is important to include your contact information in trade show literature and custom graphics. These pieces of marketing collateral should be accessible and easy to find. These pieces will help you build a customer relationship even after the event.
One way to attract customers to your booth is to offer specials and incentives. You can promote your products and services during the event through social media, CAE Marketing & Consulting services, and email blasts. Please promptly communicate with your target market on these platforms and tell them about the event. Create a unique hashtag for your trade show, or you may want to post a social media page dedicated to your trade show.
Scavenger Hunts
Scavenger hunts can be done in any setting and do not cost much. In addition, they are an inexpensive way to engage attendees and drive them to sponsor booths and prizes. Here are some tips to make a scavenger hunt a success.
Set up a challenge or special mission. Teams are given a set amount of time to explore a specific place and complete the task. They must find certain items, such as products, and submit photos to prove their accomplishment. Scavenger hunts are excellent team-building activities.
Scavenger hunts can inspire creativity and create new working relationships. They also allow teams to see different parts of a city and discover things they otherwise would never see.
Fashion Shows
A trade show can include several events, such as fashion shows. These events are crucial for apparel manufacturers because they offer a unique platform for showcasing their wares and attracting consumers to the show. Fashion shows also help the apparel industry by conveying recent trends and drawing attention to new designs and styles. Moreover, fashion shows also serve as a tool to promote new products and services and are crucial to fashion marketing.
Fashion shows serve as a channel between designers and customers by showcasing new concepts on live models. In the past, designers only showed their designs through sketches or wooden dummies. Before the advent of fashion shows, the latest fashions were showcased using fashion dolls. These dolls were decorated with the latest styles and designs and adorned with various hairstyles and accessories.
Live Demonstrations
Live demonstrations at a trade show are a great way to showcase your product and attract customers. People often come to a trade show to see and try new products. They often feel less confident purchasing online, so a product demo allows attendees to experience the product. The best demos have noise, movement, and a clear demonstration of the significant benefits of the product. You can even incorporate a live video feed to show a demonstration in action for small products.
While brochures are great for product introductions, live demonstrations are more effective for selling products. For example, when Tupperware first came out in 1946, sales were flat until the company held the first Tupperware party, where attendees could see and try the product in action. This event was instrumental in introducing the new product to the market. Similarly, if infomercials didn’t have product demos, they would only fill a few timeslots.
Social Media Networking
Social media networking is an integral part of a trade show. It provides attendees with easy ways to connect and engage with industry influencers and can increase a company’s exposure and brand awareness. This form of marketing can also help exhibitors generate leads and sales, as it can provide a way to connect with potential customers before, during, and after the event.
Trade shows can be costly, and savvy marketers are determined to make the most of their time and resources by maximizing their exposure by focusing on social media marketing. However, most marketing strategies can only reach a certain number of consumers without taking a team to the event. For this reason, social media networking can give a business a significant edge over the competition.
