When potential customers are passing by a store or office, the signage is often the first impression they’ll have of the business. An eye-catching, professional sign can draw people in, while a boring, homemade sign can make the company seem amateurish and turn customers away. These signs don’t just communicate basic information like the business name, hours, and phone number. They also convey subtle messages about the brand identity, values, and the quality of service customers can expect. For these reasons, investing in thoughtful, strategic business signage should be a priority for any company.
Signage Grabs Attention With Color and Design
In places with high foot traffic or lots of surrounding visual stimuli, an effective sign needs to stand out from the crowd. Strategic use of color, shape, imagery, and typography can attract the eye. Bright colors tend to pop, while complementary color combinations look classy and polished. Distinctive shapes and oversized graphics add visual interest. Illustrations and logos represent the business with a symbolic image. Creative fonts and lettering styles reflect the owner’s personality. Even basic elements like contrast, negative space, symmetry, and intentional placement draw notice and create a visual hierarchy. The goal is to catch the eye from a distance and even when in motion, then provide useful information up-close. Work with a Signs and Printing company to ensure these goals are achieved.
Signs Communicate Your Brand Personality
While colors, shapes, and fonts make signs eye-catching, they should also seem cohesive to the business brand. For example, playful illustrations or bubbly fonts may work for a children’s store but not a law firm. Classic serif fonts and darker tones may suit a high-end restaurant but not a hip coffee shop. Consider the target audience and the personality you want to project, then let this guide typography, imagery, and stylistic choices. Little details like vintage or industrial textures, borders, materials like wood or metal, and customized graphics like sunbursts or signature icons can distinguish a business in alignment with branding. Consistent design across online, print, and signage also makes recognition easier.
Strategically Place Signs Where Customers Look
Now that you’ve created signage that effectively conveys the brand identity, it’s time for strategic placement. Outdoor signs go above storefronts, on windows/doors, at eye level or higher for visibility. Interior signs help customers navigate the space and identify points of interest. Desk and door signs identify employees and office names. Some places may warrant larger signs or feet-level sidewalk signs as added attention-grabbers. Place signs where you anticipate the most foot traffic and lines of sight. Additionally, consider readability in terms of informational hierarchy, distance, and glare. A clear flow from eye-catching headline text to descriptive subtext works best. Following basic signage best practices will maximize visibility and comprehension.
Quality Signage Says You’re Professional
Shoddy, homemade, or aging signs may subtly indicate that a business doesn’t care much about aesthetics or professionalism. Attractive, purposeful signage presents a polished, welcoming environment. Backlit LED signs give off an appealing glow, while durable materials like metal withstand weathering. A freshly painted coat over faded signs improves aesthetics. Taking time to get signage details like spacing, alignment, and lettering right also shows attention to detail. In environments like medical offices, legal firms, agencies, or high-end shops, signage significantly impacts impressions. Investing in compelling, quality sign designs is an easy way to put the best face forward.
Make Your Business Memorable With a Distinct Sign Identity
This signage doesn’t just direct current customers, but it also shapes lasting brand awareness and impressions locally. A unique sign style throughout the business, centered around visual elements that creatively represent what the company does, makes recognizing and remembering the business easier. It builds mental associations with the brand promise and distinguishes the business from competitors. A strategic sign system can even become recognizable as part of the community landscape. Make custom signage part of the broader brand-building for business growth and customer loyalty.
With thoughtful design aligned to the brand identity, quality materials, and strategic placement, your business signage can catch the eye, convey professionalism, provide helpful navigation, and boost memorability. Distinct signage welcomes new customers in and makes regulars feel at home. Turn your storefront or office signs into business assets with visual appeal, functionality, and staying power.