Yesterday in Los Angeles, a new collection of lingerie from the Savage X Fenty brand was shown, developed by the singer and real beauty mogul Rihanna. Despite the pandemic, the show was held in the best traditions of the brand and became a real explosion of lively emotions, passion, color and music. In addition to the traditional show, it included spectacular dance numbers and performances by musicians – Travis Scott, Rosalia, Bad Bunny.
Savage X Fenty shows are always a hymn to female beauty and body positivity. According to Rihanna, she does not care about the age and parameters of women, they all have the right to be beautiful. That is why a variety of invited models took part in the next show: from Cara Delevingne and Bella Hadid to Demi Moore and Lizzo.
The very same hostess of the event acted as a model on the show, and also appeared at a press conference. Both releases of the star were full of provocation and passion: to communicate with journalists, the singer chose a black fitted leather jacket over linen. At the show, the star appeared in an equally sensual way: leather shorts, a blouse and gloves. Many users noted that the star has noticeably lost weight and transformed.
From music to fashion and beauty
Having become famous back in the 2000s and having made a dizzying career in the music field of show business, Rihanna decided to try herself as a designer. Even earlier, the girl took her first steps in the fashion industry, becoming a muse of designers and a leading trendsetter.
In 2018, her first collection of Savage X Fenty lingerie was released, targeting a wide audience in various sizes. And also the collection was distinguished by its availability in the price category. The star also owns the cosmetics brand Fenty Beauty, which produces cosmetics and skin care products.
Success in several areas at once, wild popularity and the ability to “catch the wave” and get into the trend made Rihanna a real icon of her time.
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