Over the past few years, the demand for non-traditional actors has risen exponentially. Many actors do not have union status or representation, and they are able to make more money on their own. Lively, Nicole Cadoret’s company, gives non-traditional actors the chance to break into this industry. Cadoret also manages the website design, marketing emails, hearing test, and website design. She has also choreographed 42nd Street at Glastonbury High School, using the original Gower Champion’s choreography.