With the economic climate showing signs of entering a downturn, many businesses are rethinking their expenses. They want to save as much money as possible, so cuts are on the horizon.
But that doesn’t mean your advertising budget should go down. When 63% of companies increased their ad budgets in the past year, companies are still willing to pay for marketing to get new customers.
The question is, do you know where you need to compete to get new customers?
Staying on top of the latest advertising trends is critical to keeping your brand relevant in the future. Below are the latest innovative marketing trends in 2023 that are worth knowing.
With the rise of AI technology, chatbots are more powerful than ever. New tools allow you to train a chatbot on your company’s data to allow it to learn from your documentation. This gives a chatbot memory and the ability to converse with consumers about several topics.
One of the great things about this is that the conversations are generative. This means that AI chatbots won’t offer canned answers to consumers. They will generate them on the fly.
This will improve your customer service for people looking for help. Unique answers will give your chat support a personal touch — which means you’ll offer a better experience to consumers.
It’s hard to get someone’s attention these days if you don’t offer anything relevant to them. People are sick of advertising, so they tune out messages that don’t appeal to them.
That’s why many advertisers include personalization as part of their marketing efforts. Personalized ads allow you to show relevant messages to consumers instead of generic ones that don’t matter.
These messages are more likely to get people’s attention and send them to your store to make a purchase.
Online video has been on an uptrend for a while now — and that isn’t likely to slow down anytime soon. People enjoy video content and spend much of their time online now consuming videos.
Many companies now use video marketing because of that. With how easy it is to create video channels, companies create informative content and post them to those platforms. For those who don’t want to run video channels, video advertising is available to place your ads on pre-existing videos.
Video marketing changes fast these days, so pay attention to the video trends in the market.
It’s not uncommon for your target customers to be on multiple platforms. You have Youtube for video content, Instagram for pictures, and Facebook for general web browsing. This means you have several platforms to reach your customers.
This makes marketing a little more challenging. To get the most bang for your buck, you need to be on every platform.
Omnichannel marketing is the way to do that. Companies invest in sponsored messages to reach users on most of those platforms.
So, what is a sponsored ad? It’s a paid message put in someone’s timeline promoting your products and brand.
Visual search is newer in the advertising world. Many people no longer search for products using text because it takes too long. It’s also possible that they don’t know what to search for.
One way to get around this is by using a visual search. Take a picture of the product and use an app to determine what it is. Google Lens is one of the ways to do this.
This means more people than ever are using visuals to make decisions. Create great product images, use infographics, and use a great design. These things will impact your brand’s marketing efforts and help your products stand out.
Another popular trend that’s unique to the internet is live shopping. People are mainly looking for entertainment when spending time online. Static ads and video advertisements don’t always fulfill those needs.
Live shopping doesn’t fall into that category. Like live shopping shows on TV, consumers can watch live online shopping streams.
These apps allow people to buy products while watching people use them or bid in auctions. This is a unique marketing strategy that’s still new, but is worth trying if you have the time and budget.
There are also several apps available that have these features built-in. See which ones are right for your company by looking at the pros and cons of each one.
One of the best ways to reach people is to contact them on devices they already have. And of all the devices people carry around, smartphones are the ones they carry the most.
That’s why many brands are experimenting with push notifications. You can request that your app or website be allowed to send notifications to a customer’s device. They will show up as normal phone notifications when you send a message.
You can use these notifications to give people updates. Tell them about an informative post you have on your website, promote a new product, or let people know about a new deal.
Your success will vary based on your industry and the type of customer you have. Create a push notification list to start experimenting.
Remember the Latest Advertising Trends
It’s not easy for a brand to stand out these days. Even if you have a great product, you need a great marketing plan to reach new customers and establish your company as a leader in your industry.
It’s hard to do that if you’re not up to date on the latest advertising trends. Now that you’ve read the guide above, you should be better prepared to tackle advertising in 2023. Of course, keep watching for other new shifts in advertising to take advantage of new trends as they come.
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